Strategic investors are active in the same or at least a similar industry so that they can also profit operationally from purchasing the company. They do not judge the target company based on its profitability, but are also interested in a expansion of their own added value through the target company.

Strategic investors hope for synergy effects such as increased sales and market shares, lower costs in sales, marketing or production, access to patents or technologies or the simple expansion of their own product range. This can justify purchase prices that are above the determined company value.